Kendall Warson

Building Cohart ✨

#### Last week, I had a conversation that perfectly illustrates why most artists struggle to build sustainable careers.

A successful gallery owner, someone who's been in the business for over 20 years, told me something that stopped me in my tracks:
"I had 200 people at my last opening. Amazing turnout, incredible energy, lots of genuine interest in the work. People were asking about the artist's upcoming pieces, wanting to know about future shows. **But here's the thing – I have no professional way to tell them about my next exhibition.**"

She paused, clearly frustrated with herself.
"I collected some business cards, got a few Instagram follows, but that's it. Half those people will never see my social media posts because of algorithms. The other half will forget about me within a week. I just lost touch with 200 potential collectors."
**This story breaks my heart because it's not unique. It's the norm.**



#### The Connection Crisis Every Artist Faces

Here's what happens in the art world every single day:
You have an incredible studio visit with a collector who loves your work but "wants to think about it." You never follow up professionally, and they buy from someone else.
You meet a curator at an art fair who's genuinely interested in your work. You connect on Instagram, but your posts get buried in their feed. The opportunity fades.
You have a successful gallery opening with dozens of people showing real interest. You go home with a pocket full of business cards that end up in a drawer. Those potential collectors never hear from you again.
**Meanwhile, the artists who are building sustainable careers have one thing in common: they stay connected with their audience.**


### Why Generic Email Tools Don't Work for Artists

You might be thinking, "I'll just use MailChimp or Constant Contact." Here's why that doesn't work:

**Generic templates that scream "business newsletter":** Your art deserves better than layouts designed for plumbers and accountants. When collectors receive your emails, they should feel like they're getting exclusive access to your artistic world, not a corporate update.

**No understanding of the art world:** Generic platforms don't know the difference between selling widgets and selling original art. They can't help you announce new pieces, invite people to openings, or build collector relationships.

**Complex setup for simple needs:** You don't need a marketing automation system designed for e-commerce giants. You need something that helps you stay connected with people who love your work.

**No integration with your portfolio:** You're maintaining separate systems for your portfolio, contact collection, and email marketing. It's inefficient and often leads to contacts falling through the cracks.


### Introducing Email Marketing Built for Artists

After hearing stories like the gallery owner's dozens of times, we realized something: artists don't need generic email marketing. They need email marketing that understands the art world.

**So we built exactly that.**

Cohart's Email Marketing is designed from the ground up for artists, galleries, and art professionals. Every template, every feature, every design decision was made with one question in mind: "Does this help artists build lasting relationships with their audience?"



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### What Makes This Different

#### 1. Templates That Understand Art
Our email templates aren't business newsletters with art squeezed in. They're designed to make your work the hero. Clean, gallery-style layouts that let your art speak for itself. Professional presentation that matches the quality of your work.



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#### 2. Seamless Contact Collection

Your portfolio website, social media, and email marketing all work together. When someone signs up for updates on your portfolio, they're automatically added to your email list. When you meet someone at an opening, you can easily add them from your phone. No more lost connections.


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#### 3. Smart Organization for Art Professionals
Organize your contacts the way that makes sense for your career:
- Collectors (past buyers and potential buyers)
- Press & Media (journalists, bloggers, critics)
- Industry (curators, gallery directors, other artists)
- Fans (people who love following your work)

**Send the right message to the right audience every time.**



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#### 4. Analytics That Matter to Artists
Track what actually matters for your art business:
- Who's opening your new artwork announcements
- Which exhibitions get the most interest
- Who's consistently engaged with your updates
- Which collectors are most active

**Use this data to build stronger relationships and make more sales.**



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#### Perfect for Every Artist Opportunity
##### New Artwork Announcements
When you complete a new piece or series, announce it professionally to people who've expressed interest in your work. No more hoping the right people see your social media posts.
##### Exhibition Invitations
Send beautiful, professional invitations to your openings, solo shows, and group exhibitions. Track RSVPs and follow up with people who can't attend.
##### Studio Visit Scheduling
When collectors want to visit your studio, coordinate professionally. Send them details, directions, and information about what they'll see.
##### Commission Availability
Let your collector base know when you're accepting new commissions. They'll appreciate the heads-up, and you'll book work faster.
##### Press and Media Outreach
Build relationships with journalists, bloggers, and critics. Keep them updated on your career milestones and exhibition schedule.



#### Beyond Just Email: Building Your Business

Email marketing for artists isn't just about sending newsletters. It's about:

**Converting Interest to Sales:** When someone loves your work but needs time to decide, staying connected professionally increases the likelihood they'll eventually buy.

**Building Collector Relationships:** The best artists don't just sell individual pieces – they build relationships with collectors who buy multiple works over time.

**Growing Your Reputation:** When curators, press, and industry professionals hear from you regularly with professional updates, you stay top-of-mind for opportunities.

**Creating Urgency:** When you announce a new piece or limited availability to a targeted list, it creates natural urgency and exclusivity.


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#### The Cost of Not Staying Connected
Every day you're not professionally connected with your audience is another day of lost opportunities:

- Collectors forget about you and buy from artists who stay in touch

- Press and media miss your career updates because they don't see your social posts

- Potential buyers don't know when you have new work available

- Gallery opportunities pass you by because you're not on curators' radar

**Meanwhile, artists who prioritize connection are building sustainable, profitable careers.**

#### Simple, Affordable, Professional
We've made this as simple and affordable as possible:
**$19/month** gets you everything you need:
- Professional email templates designed for artists
- Unlimited contacts and emails
- Smart organization and analytics
- Seamless integration with your Cohart portfolio
- Mobile-friendly design and management

**Plus, you can try it completely free for 14 days.** No risk, no commitment, just results.

#### Your Next Step
Stop losing opportunities because you can't stay professionally connected with people who love your work.

Every collector you meet, every curator who shows interest, every press contact who features your work – they should be part of your professional network that you can reach when you have something exciting to share.

**The artists building sustainable careers aren't necessarily more talented than you. They're just better at staying connected.**

Set up your professional email marketing today. Start collecting contacts. Send your first announcement about your latest work.

**Two months from now, you could have a growing list of collectors, press contacts, and industry professionals who eagerly anticipate your updates.**

Or you could still be hoping the right people see your social media posts.

**Ready to finally build the professional connections your art career deserves?**
Start Your 2-Month Free Trial


**What's the biggest opportunity you've lost because you couldn't stay in touch with someone? We'd love to help you make sure it never happens again.**


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Introducing our new email marketing tool—built for the art world to create visual, curated campaigns that connect artists, galleries, and collectors.


Stop Losing Collectors Because You Can't Stay In Touch

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