Susan Washington

**Have you ever wondered what the difference is between your Cohart Profile and your Portfolio?**

You’re not alone. Artists and gallerists alike often ask how each one works and when to use them. Both tools are designed to elevate your visibility, credibility, and sales, whether you're representing a roster of artists or sharing your own work. They are also interconnected; for instance, if you edit your profile photo, it will reflect in your portfolio. Here’s a quick breakdown to help you get the most out of each. 



### Your[ Cohart Profile](https://support.cohart.com/create-a-profile): Your Identity Within the Network

Think of your **Profile** as your _digital identity inside the Cohart community_. Similar to your LinkedIn profile, your Cohart Profile is what collectors, curators, and fellow creatives see when they click your name or find you on the app.

It includes:
- A **profile photo**
- Your **headline and bio**
- Your **website** and **social links**
- Tags like your **medium, vibe, values, and roles**
- Any **affiliations, exhibitions, or upcoming events**
- Your **artworks, video moments, and collections**
- A **follow button** to grow your audience. 

When someone discovers you through a Cohart search, a moment, or a tagged artwork, they’re landing on your **Profile.**  This is your space to tell your story, whether as an artist or gallerist - build credibility, and invite deeper engagement within the Cohart network.

The Profile is best for connecting with people already exploring on Cohart, especially those looking to discover new work, verify your practice, or get to know the person behind the art. 


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### Your [Cohart Portfolio](https://support.cohart.com/artist-mobile-storefront): Your Shareable Sales Tool
Your Portfolio, on the other hand, is designed to be your **link-in-bio** and **sales-ready storefront**, made to share outside the Cohart platform.

It’s built for:
- Social media bios (Instagram, TikTok, etc.)
- Studio visits or art fairs
- Email signatures or digital business cards
- Press or promotional opportunities
- Anywhere you want a polished, clickable link to your work


Your Portfolio features:
- A snapshot of your **Profile** (headline, social links, bio)
- A **Subscribe button** to capture your audience
- **Highlighted artworks** (up to 6, with easy purchase options)
- Custom **links, carousel sections**, and **event announcements**
- Your **CV** and **artist statement**
- Optional **sales history** and **testimonials**
- Built-in Cohart checkout, with tools like “Make an Offer” and payment plans

**The Portfolio is best for direct promotion, quick access to your available work, and making sales with less friction.**



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#### The Key Difference: Audience + Access
Here’s a simple way to think about it:


|    | **Profile**       | **Portfolio**|
|------------|-----------------|-----|
| **Primary Use** | Build your presence in the Cohart network        | Share your work publicly with anyone, anywhere |
| **Accessed via**   | Your name/profile inside the app or Cohart.com         | A custom URL you can copy, paste, and promote |
| **Great for**   | Collectors browsing the platform, curators, collaborators      | Link-in-bio, art fairs, DMs, newsletters, QR codes |
| **Includes**   | Full bio, affiliations, tags, artwork grid, followers      | Highlighted work, links, CV, subscribe button, testimonials |
| **Best metaphor**   | Your LinkedIn for art     | Your personal storefront or digital art fair booth |

They serve different but complementary purposes. 

### Why You Need to Set Up Both

Some users ask, “Can I just use the Portfolio?” Technically, yes. But a complete Profile builds deeper trust and discovery within the Cohart network, which can lead to meaningful connections and sales you might otherwise miss. 

Others ask, “Isn’t my Profile enough?” It can be. But if you’re not using the Portfolio link in your bio, you’re missing a big opportunity to reach people who find your work (or your artists’ work) outside the app, like through Instagram, press features, or in-person events.

Together, the Profile and Portfolio give you **two powerful entry points** into your world:
- One for people already browsing on Cohart
- One for people you bring in from beyond

#### Final Thoughts: One Platform, Two Powerful Tools 🚀
At Cohart, we designed the Profile and Portfolio to work in tandem, one helping you connect, and the other helping you convert.
- Your **Profile** builds credibility and network reach.
- Your **Portfolio** drives sales and audience growth.

So don’t choose one. **Set up both completely. It only takes a few minutes**, and it’s one of the simplest ways to show up professionally, attract new collectors, and grow your art business, whether you’re creating or curating the work.


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Learn the difference between your Cohart Profile and Portfolio—how they work, when to use them, and how they boost your visibility.

Profile vs. Portfolio on Cohart: What’s the Difference?

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