PAPER magazine's PLAYGROUND event kicked off Coachella weekend with a bang, featuring an exciting collaboration with art discovery platform Cohart. The event, held at a private estate in Bermuda Dunes, transformed into a vibrant nightclub with performances, DJ sets, and interactive art installations.

Cohart's presence was a highlight, showcasing the talents of multimedia artist Momloveart. Attendees were treated to live body painting and the creation of a mural featuring VIP names, bringing a unique and immersive artistic element to the festivities. This interactive art experience exemplified Cohart's mission to connect art lovers with emerging artists in innovative ways.

To learn more [click here.](https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22893194/top-events-and-brand-activations-from-coachella-2024#:~:text=for%20CELSIUS%20Energy-,PAPER%20Playground,-PAPER%20kicked%20off)


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Cohart x Paper at Cochella

Cohart's interactive art experiences, kicked off Coachella weekend with star-studded performances and immersive installations.

Cohart Brings Interactive Art to PAPER Playground at Coachella

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