Susan Washington

Email is one of the easiest and most powerful ways to reach your audience. Social media can be hit or miss, but an email goes straight to someone’s inbox, no algorithm in the way. That’s exactly why we built the Cohart email builder: to give you a simple way to send professional, branded emails without needing design skills or outside tools. But here’s the real proof: how artists and galleries are actually using it. In this blog, we’re highlighting four case studies from the Cohart community. Each one shows a different way email can strengthen your presence, whether that’s filling an opening night, reconnecting with past collectors, or making a personal announcement. 

Sometimes the best inspiration comes from seeing what’s already working, and these real-world examples show how flexible and powerful the Cohart email builder can be.


#### Case Study #1: Gallery Exhibition Announcement
**Who:** Slattery Gallery, Southampton, NY

**The Email They Sent:** An announcement for their grand opening exhibition, Stillness in Motion: Seeing Light Anew by Irish impressionist Gerard Byrne. The email included the exhibition title, key dates, featured works, a VIP reception highlight, and background on both the artist and the gallery.

**Why It Worked:** This email gave readers all the essentials right away: exhibition title, location, and opening date. Then it layered in more detail with Byrne’s quotes and background, which helped collectors feel personally connected to the show. The balance of clarity and storytelling made it both informative and compelling.

**Takeaway for You:** When announcing an event, focus first on the basics: what, when, and where. Then add a personal touch,  a short quote, or a quick description of the work, to make your invitation feel more human and memorable.

**_Pro Tip_**: If you are sending an event announcement like this, start with **Cohart’s Event Invitation** template. It includes the structure you need, and then you can fully personalize and expand. 



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#### Case Study #2: New Work Announcement
**Who:** Artist Jessica Csanky

**The Email They Sent:** Jessica introduced two new collage works with images and a short story about how they came from revisiting unfinished paintings. She framed them as “visual celebrations of positive evolution” and invited readers to give them a new home.

**Why It Worked:** The email mixed personal storytelling with a clear offer. By explaining her process and inspiration, Jessica helped collectors feel connected to the work while keeping the focus on the pieces themselves.

**Takeaway for You:**  When sharing new work, pair strong visuals with a short story that gives context. It makes the announcement feel more human and memorable.


**_Pro Tip_**: **Cohart’s “New Work”** template is perfect for this, showcasing images up front while leaving space for your personal note.




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#### Case Study #3:  International Exhibition Invitation

**Who:** Smruti Shirsat, representing the Swiss-Zim Heritage Gallery in Mumbai

**The Email They Sent:** An announcement for Art Revolution: Mumbai to Paris, a week-long exhibition at the Artists’ Centre Gallery in Kala Ghoda. The email highlighted the global scope of the show, works from Mumbai to Zimbabwe to Paris, and emphasized the cultural exchange at its core. It included dates, venue details, and an inspiring message about art crossing borders.

**Why It Worked:** The email positioned the event as more than just an exhibition - it was a movement. By framing the show as an international dialogue, the message gave readers a reason to attend beyond curiosity: they were supporting a cultural bridge. The combination of logistical clarity (dates and location) and inspirational storytelling made the email both informative and aspirational.

**Takeaway for You:**   When inviting people to an exhibition, anchor the practical details (where, when, who) in a larger narrative. Connecting your event to a broader mission or theme makes it feel bigger and more compelling.

**_Pro Tip_**: **Cohart’s “Event Invitation”** template can help you balance essential event details with space for a bold headline or story.


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#### Case Study #4:  International Exhibition Opening


**Who:** L’Art Pur Foundation, Riyadh, in collaboration with Vin Gallery and under the patronage of the Embassy of Vietnam


**The Email They Sent:** An elegant announcement for _Prism_, an exhibition featuring artists Ngoc Nau (Vietnam), Yohei Yama (Japan), and Liang Yujue (China). The email highlighted the cultural significance, celebrating Vietnam’s 80th founding anniversary, while also describing the conceptual depth of the show, where the prism served as both a scientific tool and an artistic metaphor. It included dates, location, and details of the opening night event.


**Why It Worked:** The message combined clarity with sophistication. By weaving together historical context, artistic philosophy, and practical event details, the email appealed to both casual visitors and serious collectors. The balance of cultural importance and contemporary art language gave the event weight and prestige.


**Takeaway for You:**  When announcing a major exhibition, go beyond logistics. Provide cultural or conceptual framing so readers understand why the show matters. This positions the event as a must-attend moment, not just another gallery opening.


**_Pro Tip_**:  For exhibitions with rich cultural backgrounds where you are using a strong graphic from the invitation,  start with **Cohart’s Blank Invite** template. It gives you the freedom to upload the invitation and design from scratch, making space for both striking visuals and detailed curatorial notes.



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These four examples prove there’s no single way to use email well, what matters is finding the approach that fits your voice, your audience, and your goals. Whether you’re sharing a personal story about an artwork,  announcing a gallery opening, or highlighting international collaboration, the Cohart email builder makes it possible to do so with clarity and professionalism.

The next email you send could be the one that sparks a new collector relationship, fills your opening night, or simply keeps your audience connected to your journey. The tools are here, but the magic comes from your story. Open the builder, start with a template (or a blank invite), and make it your own. Your audience is waiting for you!


How the Cohart Community Is Using the Email Builder

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