Kendall Warson

Building Cohart ✨

Over the past few months, the Cohart community has been buzzing with knowledge-sharing events designed to help artists grow their businesses and connect with collectors. From marketing strategies to sales processes, we've covered a wide range of topics to support artists at every stage of their journey.

**Here's a roundup of our recent highlights and key takeaways:**

### Building Collector Relationships with Paul David Henderson

How Collectors Think for Artists | Webinar ft. Paul David Henderson

Our recent conversation with collector **[Paul David Henderson](https://www.cohart.com/pauldavidcollector/profile)** provided invaluable insights into the collector mindset. Paul reminded us that building relationships with collectors isn't just about chasing sales—it's about mutual alignment, trust, and visibility.

**Collectors as allies**: They can connect you to curators, galleries, museums, awards, and new opportunities within their network.

**Make support easy**: Maintain an online presence with clear images and process details. Create easy-to-share tools like PDFs or studio visit links.

**Authentic visibility**: Share personal updates, milestones, and behind-the-scenes moments that feel genuine without overwhelming collectors' inboxes.

**Curate your collectors**: It's okay to say no to relationships that don't align with your values or vision.

**Finding common ground**: When reaching out to potential collectors, identify a shared interest to spark meaningful conversation.

Paul's creative approaches to spotlighting artists—including white glove unboxing events and artwork reveal dinners—showed how cultivating long-term collector relationships can be one of the most powerful moves an artist can make.

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### Navigating Art Fairs: Artist AMA Session

Our _Art Fair Tips_ webinar delivered practical advice for artists considering this important sales channel.

**Choose wisely**: Find fairs that suit your medium and market. Visit potential fairs first to observe what's selling and at which price points.

**Location matters**: Your booth placement affects foot traffic, so check with fair organizers in advance.

**Strategic pricing**: More accessible pieces often move faster at fairs and can open doors to future higher-ticket sales.

**Network effectively**: Bring business cards with your Portfolio QR code for easy follow-up. A post-fair thank-you message keeps the door open for future opportunities.

**Survival tips**: Pack snacks, stay hydrated, and consider bringing a friend or hiring temporary help for long fair days.

Artist-led fairs often have lower overhead and allow you to keep more of your sales. We're maintaining a multi-city fair list to help you find the right opportunities.

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### Email Marketing Made Simple

Our _Email Marketing Deep Dive_ introduced Cohart's new email builder that lets artists create and send messages directly from their dashboard.

**Replies to your campaigns land in your personal inbox**, allowing for seamless conversation with collectors.

**Emails appear from you as the sender**, creating a personal connection.

**Recipients can easily unsubscribe** if they choose.

This tool eliminates the need for third-party platforms like Mailchimp or Substack, streamlining your marketing efforts.

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### Simplifying Sales and Payments

The _How Sales Work @ Cohart_ webinar walked through Cohart's sales process, custom invoicing, and global shipping logistics.

**Zero commission approach**: Keep more of your sales revenue.

**In-person payments**: Use the Cohart app's Tap-to-Pay feature for gallery openings and art fairs.

**Global shipping support**: Simplify international sales with built-in logistics assistance.

**Streamlined checkout**: Flat shipping fees create a seamless, no-surprise experience for buyers.

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### Growing Your Art Business: The Social Side

Artist **[Meredith Walker](https://www.cohart.com/meredithwalkerstudio/profile)** shared her journey of building a strong Instagram presence through storytelling, genuine connection, and consistency. Her session reminded us that social growth isn't about perfection—it's about showing up authentically and engaging with your audience regularly.

**Show your humanity**: Share personal stories, process moments, and progress updates to build trust.

**Engage with intention**: Respond to comments and DMs, and interact with others the way you want them to engage with you.

**Lead with support**: Spend time liking, commenting, and tagging other artists—community fuels growth.

**Be ready, not perfect**: Pin current opportunities, share your wins, and present your work like the creators you admire.

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### Getting Started on Cohart

Our _Welcome to Cohart_ sessions covered all the essentials for new artists:

- Setting up an attractive and effective profile
- Showcasing your work to attract collectors
- Using Cohart's tools to streamline sales
- Understanding the platform's fee structure and benefits

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#### What's Coming Up

We have an exciting lineup of upcoming events, including:

**[Branding Masterclass with Joseph Olender](https://lu.ma/v99fpwkx?tk=ZrqqOZ)** (June 4): Learn to build a personal brand that's both authentic and strategic.

**[Photographing & Displaying Works with Michael Daks](https://lu.ma/ueiqdo3q)** (July 10): Master the art of presenting your work visually.

We're constantly adding new sessions based on community feedback, so check our **[event calendar](https://lu.ma/user/cohart)** regularly for updates.

##### Join us as we continue building a supportive community where artists can thrive!

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A recap for the Cohart community on recent knowledge-sharing events topics to support artists at every stage of their journey.

Cohart Community Highlights: Spring 2025 Webinar Recap

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