Kendall Warson

Building Cohart ✨

It’s been over a month since Charli XCX first turned the internet bright green chartreuse but, for some reason, “_brat_ summer” is still alive and well. Not only did it survive the typical three-day lifecycle of a viral trend, but #8ACE00 has also continued to find its way back onto our feeds via [TikTok trends](https://x.com/infocharlixcx/status/1812638700137795923), [bike lanes](https://chi.streetsblog.org/2024/07/06/how-im-feeling-now-about-clark-street-riding-on-chicagos-new-all-green-protected-brat-lane), and incessant pop-up ads for [bootleg _brat_ merch](https://www.etsy.com/market/brat_merch?ref=pagination&page=2). And it probably doesn’t help that every style publication from [_Vogue_](https://www.vogue.com/article/how-to-dress-for-a-brat-summer-with-inspiration-from-street-style) to [_L’Officiel_](https://www.lofficielusa.com/fashion/how-to-wear-brat-green-charli-xcx) keeps pushing out “How to Wear” guides and declaring [the fashion trend of the season](https://www.rollingstone.com/product-recommendations/lifestyle/brat-girl-summer-charli-xcx-aesthetic-1235057072/).

What’s ironic though is that Charli [purposefully chose](https://vogue.sg/charli-xcx-cover-story/) an “offensive, off-trend shade of green to trigger the idea of something being wrong” to make a big statement. As she told [_Vogue_ Singapore](https://vogue.sg/charli-xcx-cover-story/), she wanted to “provoke people” and confront the notion that femme pop stars are required to be sexy on their album art. Besides, she’s done bending to other people’s wills and expectations, [even her stans](https://people.com/charli-xcx-responds-brat-album-artwork-criticism-8623469#:~:text=The%20hitmaker%20questioned%20why%20fans,to%20be%20on%20the%20cover%3F), so might as well get the message across with a little [aggressive color psychology](https://www.colorpsychology.org/green/).

Charli has been in her “give no fucks” era for a while now, with little desire to deal with the bullshit of the outside world. Instead, she’s spent this time getting brave, not apologizing for being “too much,” and letting those daily “bad bitch” affirmations finally manifest into one of the biggest album roll-outs of all time. So I don’t know about you, but I’m ready to follow Charli’s lead and embrace my love of neon-bright colors, starting with a few unapologetically loud and vibrant brat green pieces from 10 femme artists, who’ve also mastered the art of making an “offensive” visual statement.

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It’s officially “brat summer,” which means the online obsession with brat green will last at least a few more months or longer.

Brat Summer is Here

Brat Summer is Here

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