PAPER magazine's Coachella Playground party kicked off the festival weekend in style, transforming the desert into a vibrant oasis of music, art, and celebrity sightings. Among the highlights was the presence of Cohart, an innovative platform that makes discovering and acquiring art effortless. Cohart's involvement added a unique artistic flair to the event, offering custom merchandise like COHART x PAPER bandanas and totes.

The collaboration between PAPER and Cohart exemplifies the growing intersection of music, fashion, and visual art at major festivals. Attendees were treated to a live body painting performance by artist Momloveart, showcasing Cohart's commitment to bringing art directly to the masses.

As Coachella continues to evolve beyond just a music festival, partnerships like this one with Cohart demonstrate how brands find creative ways to engage with festival-goers and create memorable experiences beyond the stage.

To learn more [click here.](https://www.papermag.com/coachella-paper-playground-saweetie#rebelltitem44)

large_Cohart's innovative presence at PAPER magazine's Coachella Playground party

medium_Cohart's innovative presence at PAPER magazine's Coachella Playground party

small_Cohart's innovative presence at PAPER magazine's Coachella Playground party

thumbnail_Cohart's innovative presence at PAPER magazine's Coachella Playground party

Cohart's innovative presence at PAPER magazine's Coachella Playground party

Cohart's innovative presence at PAPER magazine's Coachella Playground party, 

PAPER's Playground: COHART Brings Art to Life at Coachella 2024

Related

Cohart Brings Interactive Art to PAPER Playground at Coachella

Coachella Weekend One Party Guide 2024

Coachella Weekend To Kick Off 2024 Weekend with PAPER PLAYGROUND

Inside The PAPER PLAYGROUND Coachella Party With Saweetie, Armani White & More

PAPER Playground: Step Into Our Desert Festival Oasis

A Guide to All the Coachella 2024 Parties and Events

A Guide to All the Coachella 2024 Parties and Events

Coachella 2024's Must-Attend Events and Parties

Coachella 2024's Must-Attend Events and Parties

A Guide to All the Coachella 2024 Parties and Events

Subscribe to our newsletter